A brewery in Canada was forced to apologise after unwittingly naming a beer product after the Māori word for pubic hair.was forced to apologise after unwittingly naming a beer product after the Māori word for pubic hair.was forced to apologise after unwittingly naming a beer product after the Māori word for pubic hair.was forced to apologise after unwittingly naming a beer product after the Māori word for pubic hair. Hell’s Basement Brewery in Alberta started marketing Huruhuru, a New Zealand craft ale, last year, they thought it meant fur or feather. A Maori local said don’t call beer pubic hair unless you make it with pubic hair." Both companies have apologised after being accused of cultural appropriation. The co-founder of Hells baseent said ‘We did not realise the potential to offend through our artistic interpretation, and given the response we will attempt to do better in the future,’a was forced to apologise after unwittingly naming a beer product after the Māori word for pubic hairwas forced to apologise after unwittingly naming a beer product after the Māori word for pubic hair.was forced to apologise after unwittingly naming a beer product after the Māori word for pubic hair.was forced to apologise after unwittingly naming a beer product after the Māori word for pubic hair.was forced to apologise after unwittingly naming a beer product after the Māori word for pubic hair. Hell’s Basement Brewery in Alberta started marketing Huruhuru, a New Zealand craft ale, last year, they thought it meant fur or feather. A Maori local said don’t call beer pubic hair unless you make it with pubic hair." Both companies have apologised after being accused of cultural appropriation. The co-founder of Hells baseent said ‘We did not realise the potential to offend through our artistic interpretation, and given the response we will attempt to do better in the future.’