The 'charcoal activated vegan croissant' was spotted by a woman in East London at Coco di Mama. She saw the item, didn't try it but posted it to Twitter, where many people talked about it, adding its being sold in other places. The company's website says "We are so excited to bring you a Charcoal-Activated Vegan Croissant! It's quite an unusual looking item, but we can promise you that it 100% tastes better than it looks." It also says "Unlike a regular croissant, there is no butter. The key ingredients are Sunflower Margarine; Soy and Barley Flour; Activated charcoal/ carbon; Sugar; and Lemon Flavoring. "The Charcoal in the croissant helps to detoxify any poisons or toxins in your body, for example, alcohol."
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